On May 2, the Roads and Transport Authority (RTA) launched a new intercity bus service between Dubai and Sharjah. This transport upgrade has opened doors for advertisers who want to reach audiences across both emirates. For brands looking to maximise their reach across the UAE, this development represents a golden opportunity.
Route E308 Creates New Advertising Pathways
The new Route E308 connects Stadium Bus Station in Dubai to Al Jubail Bus Station in Sharjah. Passengers pay just Dh12 for a one-way journey. The low fare attracts steady passenger numbers throughout the day. This makes the route perfect for brands wanting to target diverse demographics.
The route offers several strategic advantages:
- Direct connection between Dubai's sports and entertainment district and Sharjah's commercial hub
- Regular daily services ensuring consistent brand exposure
- Cost-effective passenger fares driving high ridership volumes
- Extended journey times allowing for greater message absorption

Why This Route Works for Advertisers
Stadium Bus Station serves one of Dubai's busiest areas and attracts sports fans, families, and tourists visiting nearby attractions. Al Jubail Bus Station connects to Sharjah's thriving business and residential districts. This combination creates a diverse passenger mix that represents excellent value for advertisers.
Your brand message now travels between:
- Dubai's entertainment and sports venues
- Sharjah's commercial and industrial zones
- Residential communities in both emirates
- Tourist destinations and shopping centres
Perfect Timing for Brand Growth
The timing of this new service couldn't be better for advertisers. As Dubai's smart bus pooling services expand, the intercity connection adds another layer to the comprehensive public transport network. This creates multiple touchpoints where your brand can engage with the same audience across different services.
Consider the advertising potential:
- Morning commuters travelling to work between emirates
- Weekend shoppers exploring both Dubai and Sharjah malls
- Business professionals attending meetings across borders
- Tourists discovering attractions in both emirates
Prime Locations Drive Results
Location remains crucial for effective bus advertising and Route E308 travels through some excellent spots. Your advertisements travel through diverse neighbourhoods and capture the attention of various socioeconomic groups.
The bus passes through:
- Busy residential blocks with thousands of residents
- Office parks and business centres
- Popular shopping areas and entertainment venues
- Industrial areas with substantial workforce populations

Capitalise on This Opportunity Now
Don't miss this chance to expand your brand's reach across the UAE's most dynamic emirates. Contact Bus Advertising today to discuss how Route E308 can drive your marketing objectives forward. Our team understands the unique opportunities this new service provides and can help you create campaigns that deliver real results across Dubai and Sharjah.
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